This Too Shall Pass... over me
via youtube.com
Incredible video-- but so good the song rather passed over me!
Don’t Go Mad |
Staying Sane in the Digital World |
Incredible video-- but so good the song rather passed over me!
Handing over to my esteemed Weber Shandwick colleagues today with the latest edition of our newsletter:
This video still doing the rounds -- loved the way they tell the Google story here through simple discovery. What I really love is the way it's easily mashed up, spawning numerous alternative versions that have spread like wildfire. Rather like the Downfall spoofs, something that's easily manipulated can really capture the imagination.
I'm always interested to see what's going on at Sky, having worked there for a big part of my life. So I have to say I've been disappointed by the latest TV spots around "Supertelly".
World of imagination -- get it. Super sound -- yes. Super colour -- check. Super channels -- roger that. But what does it all mean?
Sorry to say it but I pay for a Sky subscription (and a TV licence), so I kind of expect "Supertelly". What I don't get any sense of from these ads is what specifically Sky+ and HD do to help improve my viewing experience, make me enjoy TV more, or just generally make my life easier. For me, there's no real takeaway message.
Compare this with the old slowmotion ads, for example, which clearly explain to me the detail that HD brings and communicates how close the HD experience will bring me to the action.
Incredibly subjective yes, but, for me, the message doesn't cut through. Not so super telly.
"Rant" over, normal service resumes shortly ;-)
This impressive video doing the rounds shows how TV and film producers use computer technology to bring scenes to life. But it's more than just putting a greenscreen in the backdrop and overlaying pictures of Times Square or a San Francisco tramline. There are various layers which all tell part of the story -- costumes, smoke, props, sound effects all bring the scene to life.
When all the layers work together they can, as a whole, tell a much more effective story.
A picture speaks a thousand words; nice little bit of storytelling
OK, so this is full of Hollywood special effects, but the TV producer in me loves the awesome production
It works.
It can excel.
Can it be creative? Absolutely.
Freshness, honesty and authenticity -- three things it can still do.
Grabbing attention. Success in pitches. Winning awards.
A focus on what matters, getting back to the story.
Acting on insight, rather than impulse.
Creating digital reality.
It can still have layers and depth.
Useful and integrated.
And it can be just as memorable as anything else.
Goes down well and can bring real success.
Plenty of scope to get noticed and be memorable, even become a classic.
It can be just as clever and brilliant.
It can be great, truly great.
Simplicity.
This is personal blog of Robert Anderson who works on Digital Communications team at Weber Shandwick in London, counselling clients and colleagues in all things digital.
Robert worked for a fair few years as a TV journalist before helping develop Internet strategy at Sky and then crossing to the so-called “dark side”.
He’s using these pages to express his own views and opinions– his employer does not necessarily share them.
This is the Posterous beta version of www.dontgomad.com which is his original blog, and is something of an experiment.
So now you know.
