Simplicity
It works.
It can excel.
Can it be creative? Absolutely.
Freshness, honesty and authenticity -- three things it can still do.
Grabbing attention. Success in pitches. Winning awards.
A focus on what matters, getting back to the story.
Acting on insight, rather than impulse.
Creating digital reality.
It can still have layers and depth.
Useful and integrated.
And it can be just as memorable as anything else.
Goes down well and can bring real success.
Plenty of scope to get noticed and be memorable, even become a classic.
It can be just as clever and brilliant.
It can be great, truly great.
Simplicity.
